Daily Mirror, July 14 , 1990.
I don't know how they prove this statistic, which is one of those things that gets trotted out every now and then. Surely the very act of noting down every time you think about sex would affect the results, wouldn't it? And as Sammi says, you'd end up thinking about not thinking about thinking about sex and so on into infinity. However, it has been proven that the average Sun sub-editor thinks about sex every fifteen minutes - but that's because it's written into their contract.
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