Don't get me wrong, I enjoy cupcakes as much as the next person, but I don't understand how they've suddenly become so totemic. Along with the ubiquitous 'Keep Calm and Carry On' slogan they seem to have become a symbol of the cosy British response to the endless recession - we're fighting back by retreating to a cosy domesticity and nostalgia for a
Kath Kidston past that never really existed. And, I hate myself for it, but I never miss an episode of the
Great British Bakeoff myself. Why is it so addictive? Why? Why?
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