Look at that circulation figure, incidentally. 3,916,690! Newspapers nowadays would kill for a circulation like that, but at the time The Daily Mirror was playing Avis to The Sun's Hertz Rentacar - it was running second so it was trying harder. To be fair, the figure there included the Daily Mirror's Scottish sister paper, The Daily Record, with which it shared a fair amount of content, but even so, strip out the Record's circulation and you still had a figure of over three million copies. Which now I've sat down and thought about it, makes me feel a tad dizzy.
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