Monday 2 January 2012

2012 ®

I've used the words 2012, London and Olympics in this strip - hopefully the ODA (Olympic Delivery Authority) and LOCOG (The London Organising Committeefor the Olympic Games) won't notice. I may get away with it as I'm not actually selling anything, but woe betide any company that dares to mention the Olympics, however obliquely, in their advertising unless they've paid a kings ransom in sponsorship money.

Advertisers cannot use any two of the following terms together: 'Games', 'Two thousand and twelve', '2012' and 'Twenty twelve'. Neither can they use one of those terms in conjunction with any of: 'Gold', 'Silver', 'Bronze', 'London', 'Medals', 'Sponsors', 'Summer'. Breaking the terms of the Act could result in a £20,000 fine.

So from now on I'm referring to this summer's event as "the Big City in Britain Year After 2011 Every Four Yearly Greek Sports Cluster". (TM)

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